Jeep Brand Electrifies Biggest Sports Event in the US

Jeep Brand Electrifies Biggest Sports Event in the US

The brand's Big Game one-minute commercial “Electric Boogie,” celebrates the brand's expansion of its electrified line-up across the world, taking the new interpretation of the iconic song into the future with the brand's new generation of vehicles. 

The commercial, debuting on the day of the Big Game, features the brand's hybrid electric plug-in vehicles Jeep Wrangler 4xe and Grand Cherokee 4xe, with species from across the animal kingdom dancing along to “Electric Boogie.” 

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  • Source:Stellantis
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Jeep Brand Electrifies Biggest Sports Event in the US

  • One-minute Big Game commercial “Electric Boogie” celebrates the brand's 4xe electrified vehicle expansion  
  • The Jeep® Wrangler 4xe and Grand Cherokee 4xe featured in the spot with all-new version of iconic dance and song, “Electric Boogie” created specifically for the Big Game commercial 
  • The commercial features species from across the animal kingdom dancing along to “Electric Boogie”, which remains a pop culture music staple decades after being released 
  • The video had a debut in the Big Game in North America and a roll out globally across the Jeep brand's social media channel landscape 
  • First truly global campaign that the Jeep brand has developed based on a Big Game TV commercial 
  • The “Electric Boogie” track brings original Jamaican Reggae recording artist Marcia Griffiths together with Grammy Award winning Jamaican recording artist and producer Shaggy, and three up-and coming female artists Jamila Falak, Amber Lee and Moyann 
  • The track will be available on streaming services the day of the Big Game 
  • The Jeep brand invites fans from around the world to join the “Electric Slide” movement on TikTok with dancers across the platform, tagging #Jeep4xeBoogieWoogie

The Jeep brand's Big Game one-minute commercial “Electric Boogie,” celebrates the brand's expansion of its electrified line-up across the world, taking the new interpretation of the iconic song into the future with the brand's new generation of vehicles. 

The commercial, debuting on the day of the Big Game, features the brand's hybrid electric plug-in vehicles Jeep Wrangler 4xe and Grand Cherokee 4xe, with species from across the animal kingdom dancing along to “Electric Boogie.”

The Jeep brand's Big Game one-minute commercial “Electric Boogie,” celebrates the brand's expansion of its electrified line-up across the world, taking the new interpretation of the iconic song into the future with the brand's new generation of vehicles. 

The commercial, debuting on the day of the Big Game, features the brand's hybrid electric plug-in vehicles Jeep Wrangler 4xe and Grand Cherokee 4xe, with species from across the animal kingdom dancing along to “Electric Boogie.”

“This new campaign showcases our global 4xe electrification portfolio by capturing and celebrating the fun, light-hearted spirit of the Jeep brand,” said Christian Meunier, Jeep brand CEO.  

“We continue to design and develop the most capable and sustainable Jeep SUVs to date, and this is why we say that 4xe is the new 4×4.

This is a forward-thinking strategy, on our path to becoming the leading zero-emission SUV brand in the world and ensure that millions of Jeep fans continue to have a planet to explore, embrace and protect.”

“We've brought ‘Electric Boogie' into the future with our new generation of 4xe electrified line-up to inspire our drivers and a new generation of listeners through a song and dance that embodies the adventure, spirit and passion that our consumers hold for the brand,” said Olivier Francois, Global Chief Marketing Officer, .

“Authenticity is one of the Jeep brand's core pillars, so it was extremely important to us to release this modernized version of ‘Electric Boogie' with singer Marcia Griffiths, whose first recording of the song nearly 40 years ago made a huge impact on popular culture.

We'd like to think of the commercial as a natural extension of our acclaimed “Earth Odyssey” spot, with our Jeep 4xe vehicles and the animal kingdom getting in rhythm with nature.”

The Jeep brand is also inviting fans from around the world to join the “Electric Slide” movement on TikTok with dancers across the platform, tagging #Jeep4xeBoogieWoogie

The “Electric Boogie” spot, created by the Jeep brand in partnership with Chicago-based agency Highdive, follows in the footsteps of the brand's acclaimed spot from last year, Earth Odyssey. 

By listening to the animals, the ad highlighted the unique ability of the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe in electric mode to operate in nature in virtual silence.

Animation for the “Electric Boogie” commercial by The Mill. The Jeep brand did not interfere with any animals on their natural dance floor while they did the Boogie Woogie, Woogie!

For corrections or follow-up: editor@bizzinfohub 

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